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Solutions
To generate the greatest growth for your business, our solutions utilize methods designed to reach your customers across all online marketing channels. It’s not just about technology, tactics, and trends; connecting to your critical audience requires a strategic approach to your entire business. This holistic approach results in more sales, more revenue, and a larger return on investment (ROI) for your marketing dollars. We reach, engage, and activate your customer at all the online touch points. |
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| Search Engine Optimization (SEO): With over 80% of users using search engines to find products and services, it makes sense to have your SEO strategy in place. But what doesn’t make sense is to throw your marketing budgets at Pay-per-Click or Ad Word programs that don’t optimize for keywords used in every piece of your organization’s online communications. Loop balances your unique set of keywords throughout all your communications in order to yield the best organic (free) search results. We then support those results with targeted Pay-per-Click ads. We make sure every message your company publishes online has an innate SEO campaign behind it. |
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| Online Video: Fast becoming one of the preferred ways of consuming online content, video has the power to deliver your information-rich message within a short period of time. Loop can expand your online video content in both length and breadth. We also professionally produce your material, making the computer-television connection more viable and pleasurable for your customers. Online video is about delivering enhanced brand awareness and educating your customer. When text content and images don’t transfer the full meaning of your message, online video can deliver your content quickly and succinctly. |
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| Website Analysis: It’s difficult to see your website from inside your business. Loop implements the industry’s best practices, and offers advice for improving the usability and design of your website. Evaluations are performed by Loop analysts who have years of experience in web design, functionality, and performance. Loop reviews categories such as content and messaging, navigation, search, user account management, customer service, and design. We then provide you with actionable recommendations that can improve the user experience and effectiveness of your site. In addition, we also provide you with an objective review of your site in relation to your competitors, and an overall perspective on your online market position. |
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| Mobile Marketing: With over 80% of the U.S. population owning a mobile phone, marketing through the mobile channel should be a strong consideration for any marketer. Through mobile, you’re reaching your audience directly, because the recipient has the device that carries your message on their person. Mobile marketing from Loop can help you create and send your message, track downloads, page visits, and customer opt-ins, and manage wireless text messaging (SMS) campaigns. Our mobile platforms also engage consumers through call-to-action offers, alerts, surveys, and polling. Loop’s mobile marketing services will help you integrate more ads for less cost, whether it’s in the form of banner ads on mobile content, or commercials inserted into the content itself. We can transfer existing ads into mobile device-ready formats, and we can also help you develop mobile-specific ads. With the rise of mobile TV, mobile gaming, and other video programming, Loop can help you design specialized advertising or sponsor messages inserted into SMS and video content to be delivered to mobile phones. You can add tremendous profit potential to your bottom line by using mobile marketing. Loop and its mobile technology partners will be there to make this happen for you. |
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Social Network Marketing: To some degree, everything published online becomes part of a social network of online users seeking connection to sources of information and authors. Social Network Marketing is the ability to speak about your product or service in such a way that the target (social) audience finds it relevant and compelling enough to want to share with others (network). In return, you get brand awareness, visibility, and potential sales.
Loop can help your business capitalize on the use of social networks and syndication tools such as blogs, RSS feeds, podcasts, and other emerging marketing tools. We can develop, execute, and measure word-of-mouth and viral campaigns. Our extensive knowledge of social marketing techniques can help you obtain information from these sources, so that you can gain unique insights about your brand. Loop can develop social network campaigns that will help you increase your brand awareness, visibility, and sales. |
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| Website Design: When we founded Loop, “website design” was easy to define. It meant you wanted to show your logo, contact information, and what you did online. Today, a website can offer so much more. Our approach to website design is to build a site that delivers your company’s “Unique Selling Proposition” (USP), in addition to adding features that empower marketing departments to manage that site from a marketing and sales perspective, not just an IT one. We’re aware that marketers know how to talk to their customers, and our websites allow that to happen. We integrate the online marketing solutions that will drive your customers to your site for repeat visits and retention. |
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| Email Marketing: Email was once referred to as “the killer application”…and it has been. The majority of first-time web users first experienced the Internet through email. It was the gateway to the online experience. Now, email is an essential part of our daily lives—it has forever changed how we communicate. Email, when used correctly, is also the most effective direct marketing technique in history. At Loop, we approach email copy and design with the understanding that everything before the “@” sign is human, and should be communicated to with respect, permission, and relevance. Loop’s email campaigns will get your customers to open, read, and respond to your offers. |
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| Advertising and Branding: Advertising options used to be limited—if you had outdoor, radio, print, and TV ads, then you were covered. Now, it’s all of the above plus ad words, major portals, news sites, video sites, product purchases sites, user- generated content, community or social networks…and the list goes on. The key for engaging consumers is Loop’s IOMC (Integrated Online Marketing Communications). Our approach leads to stronger branding and increased purchase intent. We combine our strong creative ads with our online advertising networks to help you hone in to your audience and deliver your brand experience across multiple channels in a consolidated, cost-effective, and efficient way. We approach online branding as a process optimized for results, user experience, and awareness. |
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