Let's
focus on a few simple steps we can take to build our business
and revenue.
1. |
Exceed
the expectations of your current customers. You have
to do this to win the opportunity to continue to do business
with them. One simple way to make sure that you don't
take your customers for granted is to regularly poll them
for feedback after a special event, promotion, service
introduction, or service activity. To view a sample, Internet-based
example of a polling tool, click
here. To view a sample polling report, click
here. |
2. |
Stay
in tune with customer's evolving needs. Customers
may not even know that you have services other than what
you currently deliver to them. Focus groups are a very
effective way to learn about the needs and desires of
existing customers. If you would like to know how to
effectively conduct focus groups, email Mr. Gary Cook,
our focus group expert, at gary@thedougwilliamsgroup.com. |
3. |
Establish
relationships with potential customers. The foundation
of any successful initiative to win new customers is a
marketing plan that is simple, focused, and specific.
An effective marketing plan should define your unique
selling proposition, describe your target market(s), outline
the marketing tools you will use, and state how you will
uniquely position your product or service in the market. |
The basis to building business through existing customers, or
cultivating relationships with potential customers, is effective
communication. Your message has to be simple, visual, and
powerful; and your message has to show up on the customer's
"radar screen" on a regular basis. Take advantage
of tools such as email, websites, blogs, eSurveys, and eNewsletters.
If you have a question about any of these tools or any other
aspect of building your business, feel free to email your question
to me at doug@thedougwilliamsgroup.com.
Thank you for your continued and enthusiastic response to Taking
Action.
| Warm
regards,
Doug Williams
President
The Doug Williams Group |
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The reason for starting Taking Action was to provide
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"I
wanted to grow my business and The Doug Williams
Group gave me the marketing plan that made
it happen"...more.
Ms. Mary Kirtland
President
Kirtland Financial Management |
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"If
we don't exceed our client's expectations,
our services are free."
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The Doug Williams Group is a results-oriented
management consulting firm that specializes in performance
improvement. Serving all industries, the firm helps
its clients improve customer satisfaction, improve
employee satisfaction, and increase profitability.
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