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| 5 “Must Do’s” of Online Marketing |
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Create an engaging site - effectively connect with prospects, quickly turn them into customers, and maximize lifetime value.
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It takes 1/20th of a second for prospective clients to form a first impression of your website; so it’s no wonder that the home page is the most popular entry point and the most popular exit point of a website. |
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In less than a second your prospective clients form an impression about your company and decide if they are going to do business with you. |
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Analyze website statistics and search for visitor patterns that can alert you to points where the purchase process is interrupted. |
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Create a site that search engines can find – understanding the words people are using to search for your product or service is the key to placing your site in front of them.
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80% of internet traffic begins at the search engines. |
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Make sure your website “meta data”--the Title, Description, and Keyword information of each page--is optimized. If the search engine can’t read your site, you don’t exist online. |
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Use videos to tell/sell your services - deliver enhanced brand awareness to educate your customer.
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73% of the total U.S. Internet audience viewed online video this year. |
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People want a quick explanation of what you do. Show them through video. |
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Use RSS and send your message anywhere - allow your customers to easily stay informed by retrieving the latest content automatically from your site or blog.
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36% of internet users say they have a customizable web page, such as iGoogle or My Yahoo, which allows them to receive information via RSS on topics such as news, stocks, entertainment, and product reviews. Are they receiving your product or service news? |
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Use email to build relationships and sell - the most effective direct marketing technique in history.
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67% of internet users prefer to communicate with businesses through email. |
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That’s not a big surprise, since we’re all using email to communicate. The trick is to provide information of value to the recipients and connect the message with the offer. If you provide timely, relevant information, recipients will be more likely to continue to read your emails and respond to your offers. |
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| Additionally: |
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Help people help you - the ability to speak about your product or service in such a way that the target (social) audience finds it relevant and compelling.
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Consumers trust recommendations from consumers 78% more than they do from any other forms of advertising. |
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Allow your customers to talk about your product or service. Make it easy for them to spread your information to their social networks by adding “social widgets” to your content. |
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Lower costs=better ROI - deploy digital campaigns that acquire prospects for a fraction of the cost of traditional media such as radio, print, and outdoor billboards.
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On average, the costs to produce and deliver an electronic newsletter are 80% lower than print newsletters. This applies to most forms of traditional advertising. |
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Cut your marketing costs by going digital. |
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| Get the marketing agility you need to succeed. Contact Us |
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