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Loop Consulting Group

Hello,
September. 2005, No. 27

In this issue: how to create a name for your eNewsletter that sets your publication apart. The two most important things to consider are...go ahead read on.




Marcos J. Menendez
President
Loop Consulting Group


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It's All In A Name

According to the Social Security Administration, the most popular male and female names in 2004 were Jacob and Emily. Source.

One of them main issues with creating the first issue for an eNewsletter is its name. What to call the eNewsletter? Some clients have suggestions, other don't know where to start. But one thing is sure, you don't want to use Jacob or Emily since they are very worn out.

I always advise that giving your eNewsletter a name is one of the advantages of publishing your own work. It is an opportunity for you and your company to create a new brand.

It's a chance to provide an extension of your existing identity through a new service.

It's a way to show your clients and prospects that your company is evolving, growing and bringing innovation to your market.

Don't waste this opportunity by giving your eNewsletter a dull name like "X Company eNewsletter".

Give it a name that stands out and communicates who you are.

Two standards for eNewsletter name selection:

1.
Your eNewsletter name should be distinctive. This will help readers associate the name with your publication and your company.
2.
The name should hint as to what the publication is about or what the main value or benefit that the information delivers.

Let me give you a couple of examples of good names:
"Constructive News" The Latin Builders Association eNewsletter. It says productive, industry, growth- oriented and timely information. See issue.
"Ready. Set. College" Miami Dade College eNewsletter. It asks, "Are you planning on going to college?" It expresses excitement, racing, a pause before launching or engaging in a big event, like going to college. See issue.
"Door To Door" DHL's eNewsletter. It communicates what they are best at; delivering anything door to door, including timely and relevant news." See issue.

Remember, you are producing a tool that brings value to the readers. If it educates, informs and helps the reader in anyway, that tool has worth, merit and deserves its own identity. Therefore, you should proudly brand it as part of you. Go ahead give your eNewsletter a great name!

As always, we are here to help. If you are interested in starting your own eNewsletter program contact us.

If you need help starting your Blog page, email me.

 
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Bottom Line:

Give your eNewsletter a name that is unique and suggests to the subscriber what the main benefit of reading your publication is.

What do you think? Send me your comments and I'll share them with our readers in our next Emi issue, just reply.

Marcos J. Menendez

Loop Consulting Group- creates eNewsletters that help our clients improve communications with theirs.
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On Blogs

Top postings for the month of August 2005:
Mistakes People Make II
How To You Get Your eNewsletter Done Faster
The Blogosphere Goes Into The Stratosphere

Considering a Blog page for your company? Contact us. We can make it happen in no time.

Letters To The Editor

Our August 2005 issue of "Enewsletter Marketing Insights (Emi)" on "how the personal touch makes the difference with a prospect" we received quite some feed back. Here is a sample:

"Story of my life! I mostly get homes to participate in our service just because they like me. Still no substance on the matter, but I've got them [participants] by their affection to this unknown individual who was nice enough to them at their door, to trust him enough to let him into their homes." J.S.

Way to go! J.S.
Loop Consulting Group

Loop Consulting Group helps businesses use eNewsletters to achieve their marketing, sales and communications goals successfully.

Loop Consulting Group
PO BOX 227335
Miami, FL 33122
P: 305.505.5393

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