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| On
a recent business trip I paid coach for first class seats. In a
767-300 from
AA seat 17a, b and h, j are first class type chairs in coach.
Usually reserved for the attendants in international trips, they
are open in domestic flights. Though you’d want to know… Got a travel tip for me? |
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I usually stick to writing about the elected subjects,
but this month’s article is a worthwhile
exception. It is based on a rather emotional experience I went through. Don’t forget to read the P.S. message. As
usual just click “reply” and send me your thoughts.
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| Making
It Hard To Leave For the past four months I’ve been fortunate enough to participate as a board member for an up-and-coming company. As of this month I resigned from the board because of strategic differences, but leaving the potential opportunity for income was not as hard as separating myself form the board members. When
it came to making the decision to resign the only obstacles I encountered
were human in nature. Money was not the issue; income opportunities
come and go. Having personally shared their hopes, visions and passions, I found it extremely hard to make my choice, even though from my own personal business perspective it no longer made sense for me to stay. When I finally presented my resignation to the board I almost got teary eyed…teary eyed I said! Men don’t cry, except and only, during the ending of Life is Beautiful. That Roberto Benigni, he’s funny and sad all at the same time sniff, sniff… Anyway, how come a decision that was obviously right for me was so hard to do? I believe it was because of the relationships that were built; they make it hard to leave. Making it hard to leave should be something you as business owner or executive should always be thinking about. Trying to find out ways to create more loyalty among your customers. And I’m not talking about contracts and legal ties. I’m talking about going beyond providing an excellent product or service. I’m talking about cementing your customers emotionally and personally. Giving them an emotional reason to like you and your products. According to Jackie Huba (huba,huba) from MarketingProfs.com “Emotional attachment is at the heart of creating customer evangelists… prospects who spread the word” more. If this aspect of your company is strong, your customers will not even look at or pay attention to what the others are offering. How do you tie them in emotionally?
Bottom Line: Relationship building is good business. Talk to them regularly and surprise them when they don’t expect it. Sell them more than your products; sell them a piece of you. (Not literally of course, or…) What do you do to make it hard to leave? Click here to tell me. Show them you
care. Forward this article to a friend by clicking here. Marcos and group, making enewsletter that are hard to delete! P.S.
This article is dedicated to the MB team, rock on guys! |
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| Hey,
It’s Your Call.
Three potential options, your vote, winner becomes next month's article. Hey, it's your call..
Don’t like my selection, email me with your suggestions. What would you like to know more about? |
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