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1. |
Provide
a Subscription Point in your eNewsletter.
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a. |
Your
eNewsletter gets forwarded on to other non-subscribers
offering them the option to subscribe. This also
helps you distinguish your business and eNewsletter
from Spam. |
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2. |
Provide
an Unsubscribe Point in your eNewsletter.
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a. |
Not
only is it required by the "Can Spam Act of
2003" but if someone does not want to receive
your eNewsletter it makes no sense to keep sending
it to them. |
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3. |
Provide
a "Forward To A Friend" link.
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a. |
Give
readers the opportunity to send your eNewsletter
onto others that may not be part of your email list.
This expands your reach and assures that your eNewsletter
is received by others as intended -- not as the
garbled text and images that forwarding from the
mail client can do. |
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4. |
Display
a Sender's Physical Address.
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a. |
It
is required by the "Can Spam Act of 2003"
and it lets new recipients know where they may contact
you and that you are a legitimate business with
nothing to hide. |
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5. |
Display
your Website link. |
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6. |
Provide
a Contact Email address.
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a. |
Part
of the reason why you have an eNewsletter program
is to open up a dialogue between you and your current
and prospective customers. Your "contact"
email address provides one of the ways for them
to reach you. |
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7. |
Provide
a Telephone contact number.
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a. |
Some
clients may want to talk to you right then and there.
eNewsletter have an incredible ability to remind
clients and prospective clients of you. |
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8. |
Remind
recipients to add you to their "Safe- Sender"
list.
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a. |
Many
email clients (like Hotmail and AOL) will not block
email coming from people or organizations that are
on their "safe-sender" list, also known
as the recipients address book. For an example of
this, see the message at the very top of this eNewsletter. |
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9. |
Provide
a Web Version.
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a. |
Some
recipients cannot or will not allow for images to
be displayed in their email. Provide this version
for those that cannot see images by including a
link to your online version of the eNewsletter.
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10. |
Give
your eNewsletter a Name.
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a. |
You
are creating a vehicle that provides value and resources
to your readers. Give your eNewsletter a distinct
identity by creating a name for it. An eNewsletter
name helps recipients recognize your eNewsletter
and sets it apart from other messages in their inbox. |
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