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Loop Consulting Group

Hello,
November. 2005, No. 28

In this issue: Communications are taking on new forms. Are you going to be among the first to understand and use them?




Marcos J. Menendez
President
Loop Consulting Group


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Communication Is Changing. What's Next?

It is said that the era of internet infrastructure is over. The groundwork, cables, domain names, servers, search engines, repeaters and satellites are in place.

Having a website and an internet connection is not the next level anymore; they are given tools of communications for any company - and when I say given I mean that your prospects and clients expect them to be in place. Just like your business cards and stationeries.

This being so, I ask myself what's next? And this is what I see.

 Seamless communications between clients and companies.
One-touch connection to product and service providers.
Companies open to communicate with clients any way the clients desire; using any tool the clients wish or have immediate access to - and at any time the customer or prospect wishes.

Perhaps it is the end of the "business hours", the familiar 9:00am to 5:00pm schedule. To play ball in the global market there are no business hours or business days, there are only "yes, we're open" signs posted on virtual doors.

Are You Big Enough To Get In This Game?

Don't think that you are too small to play in the global market or that you can only reach local clients because it will be the other way around. Through the internet, clients worldwide will reach you. Are you ready?

Since the birth of our blog page "Loop's Enewsletter Marketing Spot" I've received more worldwide eNewsletter subscribers in less time than those who have subscribed to this eNewsletter from South Florida, where we are located.

The Concept of Effortless Connections

In the coming years, successful businesses will be effortlessly connected to decision makers, top level executives and managers, the people who determine whether to buy from you or not.

We can see the start of this with WiFi technologies (small wireless networks) also known as "Hot Spots" in your local Starbucks. And now soon to be WiMax technologies, or simply known as "being able to wirelessly connect to the web in any large metropolitan area" technologies.

Clients with handheld devices like "Blackberry and Palms" soon will have full web and email capabilities. They'll have their PC's in the palm of their hands. Anything you can do with your PC, you'll be able to do with a handheld, except the handheld is far easier to throw at someone.

Your Desktop In Your Hands

There are going to be more empty offices not from unemployment but from employees working from anywhere. How are you going to visit them, when they are not there?

I'm seeing this with our own clients; they are spending less and less time in the office and more time traveling. Keeping in touch with them is critical for us, I would assume it's critical for you to do the same with your clients.

The Critical Communications Tools

What are the vital communications tools now?
eNewsletter: To stay in touch and add value to the relationship.
Blog page: To maintain a weekly, if not daily, communication with your prospects and clients. If they subscribe to your RSS feed they'll receive your postings instantly. If not, they can read them on your blog site. Keep in mind the RSS technology will change the way we communicate. Instead of sending information like we do by email, with RSS tech we will simply post the message on the web and all those who desire the information will receive it instantly in any device they desire to use to communicate.
Auto Responders: A system of prewritten email messages that automatically respond to incoming emails. This is beyond "out-of-office" replies. Well crafted, they can complete a sale or troubleshoot a problem. Assuming you can't respond within 48 hrs or are not available 24/7.
Voice Over Internet Protocol or VoIP: This is using your computer as a telephone. If you have Messenger, Yahoo, Google Talk, Skype or any other instant messaging software it's probably capable of calling the people on your chat list. How long do you think before companies have a VoIP addresses so you may contact them. It saves them money on the 800 numbers and it saves you money if you have to call companies that don't have a toll free number. Soon eBay will be offering this service so that bidders can talk to sellers over the internet at no charge. eBay just bought Skype, more.
Open Mind Frame: For businesses to be successful, they will need to foresee change and be able to adapt quickly to the ways customers want to interact with them.

The Importance of Becoming Aware

The best way to start thinking about ways to facilitate and improve the way you communicate with your clients, and vice versa, is to take a look at the available communications tools in the market. Then determine if they can improve and add value to your existing relationships. But, more important, will they add to your future bottom line? Every choice of product and service is one click away and the only glue for customer retention is customer relations.

As always, we are here to help. If you are interested in starting your own eNewsletter program contact us.

If you need help starting your Blog page, email me.

 
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Bottom Line:

Communications methods are changing, keep an open mind and an open eye as to how your customers are interacting with you. If there is anything you can do to improve that communication, strengthen the relationship and save them time... do not hesitate, act for it's a step in the right direction.

What do you think? Send me your comments and I'll share them with our readers in our next Emi issue, just reply.

Marcos J. Menendez

Loop Consulting Group- creates eNewsletters that help our clients improve communications with theirs.
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Top postings for the month of October 2005:
How Many Emails Are Too Many?
About Aversion To Advice
How To Get Your eNewsletter Done Faster

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Congratulations!
 

With the help of Loop Consulting Group, The Doug Williams Group, one of South Florida's leading management consulting and performance improvement firms has successfully launched their new eNewsletter program named "Taking Action". View their inaugural issue here.

"The first issue of our ENewsletter "Taking Action" generated several solid business opportunities that will bring us terrific return on our investment. Loop Consulting delivered!"

Doug Williams
President
The Doug Williams Group, Inc.

Loop Consulting Group

Loop Consulting Group helps businesses use eNewsletters to achieve their marketing, sales and communications goals successfully.

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