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Blogs? What Are They And Should You Have One?
The seminar was titled "Bots, Blogs and News Aggregators"
offered by author, speaker, consultant and Internet search expert
Marcus
P. Zillman, M.S., A.M.H.A. The seminar was part of a series
of seminars presented by coach, author and speaker Bert
Oliva.
At first glance "Bots, Blogs and News Aggregators" is
not the most enticing theme for a seminar, but luckily for me I
had a mild idea what the three words meant.
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A
quick walkthrough; Bots is short for robots,
they are a computer programs that run automatically. A good
example is the bots that Google uses that are programmed to
search and index web pages. A news
aggregator is a program that extracts news from a particular
source and displays it for you. An example would be receiving
CNN headlines as soon as they are published.
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This
brings me to the most interesting part of Marcus P. Zillman''s seminar,
Blogs. A blog
is short for web log. It is a webpage that publishes content, images,
video and audio instantly. Blogs are usually very subject specific
and reflect the views of the author.
An example of a "marketing blog" would be http://sethgodin.typepad.com
Ok, so? You ask. What are the benefits of a blog? I'll tell you.
Blogs will do the following:
1. |
Drive
traffic to your website. Since blogs are easier to search
and are usually updated daily, they rank higher in web page
search results.
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2. |
Establishes
you as an expert. By publishing your opinions and experiences
in your blog, readers come to view you as a source of knowledge
in your particular industry. Very much like eNewsletters do.
It gives your prospective clients a peek into your thoughts,
personality and knowledge base.
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3. |
Free
to set up and use. It takes 3 steps or 10 min. for a normal
person (it took me 15 min.) to get your blog up and running.
No technical expertise required. Try these blogging tools Blogger
(no charge) or Typepad
(paid).
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The only problem with starting a blog is that they require content.
Similar to an eNewsletter, in the sense that for the blog to succeed
you must publish and publish often. For a blog author posting is almost
a daily thing.
Part of my job as a relationship marketing consultant and part of
the purpose of Emi (this eNewsletter, for the ones in the back) is
to bring you information and tools that can help you achieve your
business marketing and communications goals. And to show you that
we talk-the-talk and walk-the-walk, for proof, visit Loop's
eNewsletter Marketing Spot our newly created blog.
In the coming issues I'll update you as to how successful our blog
has been as a prospecting and communications tool.
Meanwhile
give blogging a try and let me know what you have learned as
a blog author or blogthor (I just made up that word, I'm too
blog happy, aren't I?).
As always, we are here to help. If you are interested in starting
your own eNewsletter program contact
us.
If
you need help starting your Blog page email
me.
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Bottom Line:
Start
your own Blog. Show the world why you are the expert.
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What
do you think about blogs? Send me your comments and I'll share them
with our readers in our next Emi issue, just reply.
If you liked this article so will your friends,
Marcos J. Menendez
Loop Consulting Group- creates eNewsletters that share knowledge
for us and for our clients, clients.
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