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Don't Be A Stranger - Help Your Prospects to Know You

I was looking at my calendar for the next few months and I'm very fortunate and lucky to say that I have meetings with prospective clients booked almost on a daily basis.

I'm sure I'm not the only one in this scenario and I hope all of you are in the same boat.

I was thinking about the time between the day I scheduled the meeting and the actual day of the meeting -the interim before the meeting.

What usually happens in that "in between" time is that the prospect doesn't think of you any more until the day of the actual meeting. And you don't reach out anymore until you are face-to-face. Sometimes, the meetings are not until the next month and in 30 days people forget - especially if they've never met you.

Want you want to avoid is the prospect saying his secretary, "Who is this guy I have an appointment with tomorrow? What does he want?"

Of course the secretary doesn't know, so the appointment gets cancelled.

But what if we can reach out to them in the "in between" time?

What if we can show them a bit of what our company is like? Perhaps a recent success that allows them to see they are going to meet with a company that is a leader in its industry?

Or better yet, show them something where they can see what the person (you) they are about to meet is like?

Enter your eNewsletter.

Your eNewsletter could be your first handshake. It could be your preliminary introduction - a way of letting that prospective client know who you are.

Wouldn't you think this would help pave the way to a smoother meeting? Perhaps lower the initial apprehension felt by meeting a person for the first time?

Think about this... how do you feel about your favorite author?

You might have never met him but through his words you get the feeling that he is cool guy, a smart fellow, someone you'd like to meet and have a scotch and a long conversation with.

The point is your eNewsletter works the same way. It allows your recipient to get to know you even if they never met you.

Powerful stuff, huh?

Now apply this to sales and what a better way to set up your first sales pitch? The person or persons, to whom you'll be presenting already have a favorable opinion of you. Don't you think this will help tremendously? I do.

How do you make your eNewsletter your best introduction?

	Be you. Write they way you speak. This transfers over to the reader.
	Be personal. Write as if you are talking to one person only.
	Be of value. Deliver something that your readers will find useful.

I hope I was able to help you put your best foot forward and increase the likelihood of being a success in front of those you meet for the first time. As always, we are here to help. If you are interested in starting your eNewsletter program contact us.

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Marcos J. Menendez President Loop Consulting Group- creates eNewsletters that help our clients improve communications with theirs.

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