A good friend just purchased a foreclosed home and had to deal with the emotional bearings of negotiating exit terms with a family being told by the bank to move by a specific date and time, whether they had a place to go or not. It was a family with a 2-year old boy and the first house they had ever owned.

What I found compelling about this event is that the sellers (the family, not the bank) took it upon themselves not only to hand over the house in the conditions the buyers expected, which most foreclosed owners do not do, but a few days later my friend received a card saying, “We wish you the best in your new home and hope it brings you the same happiness it brought us.” This broke my heart; here is a family that just got kicked of their home because the bank found buyers and they took it upon themselves to wish my friend all the best.

Clients will and do fall off the accounts list from time to time, and this seems especially true for some during these times. I believe that how we handle the relationship at the start is as important as how we handle the end of the relationship.

If the sellers had been you, and the buyers had been the client, don’t you think that when times got better the client would immediately remember you? Most companies lose their clients and say, “To hell with them; who needs them?” This kind of mentality creates a corporate culture which urges you to disregard the clients instead of understanding there are ups and downs in business. Accounts will leave; some come back, some don’t–but fractured relationships never mend.

Nobody likes losing their clients, but it happens. I think part of the measure of how we serve our clients is not just in the acquisition, but also in the loss of one.

A simple handwritten card thanking them for the opportunity of service and wishing them all the best would be a nice and unique gesture, as well as a smart one. I believe this communicates genuine care and exits the business relationship with grace while leaving the proverbial door open.

FOR IMMEDIATE RELEASE

Miami, Florida, Friday, February 13, 2009:

Founded in 1909, The Association for Women in Communications is the leading organization for advancement of women across all communications disciplines by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era.  The Association for Women in Communications is responsible for the internationally renowned Clarion Awards.

Recently, The Association for Women in Communications, South Florida Chapter, asked Loop Consulting Group’s president Marcos J. Menendez to do a special presentation of Loop Consulting Group’s “Drive-Thru: Online Marketing Essentials Seminar” for their members, which include South Florida’s top women executives in the fields of journalism, television, film, advertising, marketing and  public relations.

Marcos J. Menendez of Loop stated, “It’s an honor and privilege to present some of our experiences in the online marketing arena to such prestigious organization.”

The presentation will be held in on Thursday, February 26th, 2009 at Casa Salvatore, 801 Brickell Bay Drive, Miami, FL 33131 - Register

Loop Consulting Group is a Miami, FL, based internet marketing firm, dedicated to helping organizations and businesses reach their online sales and communications goals. Loop Consulting Group specializes in Integrated Online Marketing Communications (IOMC), which focuses all online marketing and advertising into a single digital voice.  Loop Consulting Group creates powerful winning strategies for organizations and businesses that transition to the online marketplace across all channels.

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Loop Supports Voices For Children Campaign Ad

During this economic slowdown charitable giving decreases. Many organizations that depend on philanthropy to provide much needed services in our community are witnessing a decline in donations received in 2008, and are concerned for 2009.

At Loop Consulting Group we are committed to supporting the community that supports us, it’s an important part of our lives both personally and professionally. We do this by helping organizations like Voices For Children continue to protect abused, abandoned and neglected children in Miami-Dade County.

It’s not always about dollar donations, time and resources are needed and are just as important. We urge you this season to pledge and get involved with the charity of your choice, knowing that your investment will yield the most good.

We wish our partners, clients and suppliers the very best for this holiday season and hope that the upcoming New Year is a prosperous one.

Stay Focused, Stay Cool

What specifically can you do during a recession to grow your business profitably?

3 suggestions for increasing profitability online:

1. Evaluate your situation

• Is your current marketing producing the results you want?

• Prioritize your initiatives to move your marketing online. It’s cots-effective and accountable.

  2. Reflect your customer’s mindset

• Are your customers cutting their budgets? Is cost on their minds?
• Shape your messages to appeal to tighter budgets by showcasing better pricing, cost savings and higher quality.

3. Structure initiatives that provide Return On Investment (ROI)

• Are you spending your marketing dollars in the campaigns that yield the most return?
• Prioritize your budget for the activities that generate the highest return on your dollars.

What are you doing in this tightening economy to grow profitability?

Make your dollars work harder for you during any economic cycle by developing the right online marketing strategy for your business.

We work with companies like Pet Supermarket, University of Miami and Miami Dade Transit to design marketing campaigns that increase sales while managing limited budgets. We can do the same for you.

Contact us.

Marcos J. Menendez

President

Loop Consulting Group