The Maze of the Web 2.o. Learn how to navigate it!

Join me to discover, decipher and get hands-on training on how the Web 2.o tools can help your business grow.

Class: Web 2.0 Marketing Tools

Date: Dec., 12 and 17

Time: 6:30pm to 9:30pm

Place: Miami Dade College-Kendall Campus

Register: https://sisvsr.mdc.edu/ce/showclass.aspx?ref=542818

Professor: Marcos J. Menendez, President, Loop Consulting Group

PetScoop eNewsletter Finalist

The 2009 South Florida Interactive Excellence Awards, given by the South Florida Interactive Marketing Association (SFIMA) are designed encourage creative innovative and measurable digital marketing programs and reward our digital community for their hard work.

Loop Consulting Group was nominated and recently awarded the finalist status for “Most Effective Email Marketing Campaign” for the work produced for pet products client Pet Supermarket.  Marcos J. Menendez of Loop stated, “It’s an honor and privilege to be a finalist among very strong industry leaders. More importantly, it’s a chance for us to help shine the spotlight on our client, Pet Supermarket and their agency Lipof Advertising.”

The awards will be presented on May, 1st, 2009 at the Gulfstream Park in the Sport of Kings Lounge in Hallandale, Florida.

Loop Consulting Group (www.loopcnsulting.com) is a Miami, FL, based internet marketing firm, dedicated to helping organizations and businesses reach their online sales and communications goals. Loop Consulting Group specializes in Integrated Online Marketing Communications (IOMC), which focuses all online marketing and advertising into a single digital voice.  Loop Consulting Group creates powerful winning strategies for organizations and businesses that transition to the online marketplace across all channels.

Pet Supermarket, Inc. (www.petsupermarket.com) operates a chain of stores that offer pet products. The company also provides vaccination services for canines, felines, and ferrets, as well as provides laboratory testing, de-wormers, and microchip identification products. It has stores in Florida, Alabama, Tennessee, Ohio, North Carolina, Nevada, Kentucky, Georgia, and California. The company, formerly known as Pet Circus, was founded in 1973 and is headquartered in Sunrise, Florida.

LIPOF Advertising, Inc. (www.lipof.com) is a full-service advertising agency in Plantation, Florida, right outside of Fort Lauderdale. We offer complete print, radio, television and web marketing solutions for a variety of different companies, in a variety of different industries. The agency has excelled over the past 13 years by going beyond what is expected and providing incredible results for our clients.

Social Network Dissemination (SND™) is Loop’s program for selecting the right social media solutions needed for our clients to promote their causes and campaigns. Loop’s SND™ places the strategy, tactics, tools and training required to succeed in social network marketing. SND™ creates powerful communication tactics that will establish links, attention and traffic to the organizations website.

SND™ shows our clients that it is ultimately about building community around targeted a

udiences and spreading ideas that will drive results.

DEIVIN –When DEIVIN wanted to drive change and increase performance for themselves they turned to Loop Consulting Group for the development of an integrated online marketing plan centered on the redesign and launch of their new website.

Challenge: DEIVIN Consulting Group, LLC was using a website designed when they started their business. Their business has expanded and changed over the years and now they are a global private equity firm that provides internal and external companies with the key to defining, improving and deploying business enhancement solutions using P2I: Performance and Process Improvement. Loop was given the task to reposition them into the marketplace as a leader in simple and advance process improvement/process re-engineering methodologies (Lean & Six Sigma).

Analysis: The marketplace for firms providing simple and advance process improvement/process re-engineering methodologies (Lean & Six Sigma) is crowded.

Loop proposed that success would be enhanced by positioning the firm as experts in one primary business category. DEIVIN’s strength is in Healthcare, so Loop structured the marketing and redesign of the website to feature this Unique Selling Proposition (USP). Other business areas DEIVIN excels in are financial and the construction building industries.

Loop needed to include these markets as well as DEIVIN’s consulting services and training programs as a publisher of Simple Lean Six Sigma and Simple Process Improvement manuals and text books.

DEIVIN needed additional solutions that included online product sales, backend functionality for client communications, project management, secure file transfer and online meeting services.

Solutions: Loop was retained to reposition DEIVIN as a leading consultant for performance and process improvement solutions. Loop’s advice was for DEIVIN to concentrate its marketing efforts on the Internet and to use the medium to integrate all their marketing efforts.

Loop conducted extensive secondary research from which we were able to determine the positioning for DEIVIN and the emphasis on their primary business category of Healthcare. Loop designed a new website for DEIVIN, www.deivin.com, based on the results from its secondary research into competition and current market solutions for six sigma firms.

The website technology includes a state-of-the-art Content Management System (CMS) that is administrated directly by DEIVIN. This gives DEIVIN the ability to constantly update their site without the need for programming or technical support. We wrapped the CMS around a customized frame that presents DEIVIN’s website as current, professional and easy to navigate.

The primary marketing feature for the site is the organic Search Engine Optimization (SEO) that was produced by Loop to push Deivin.com to the top of the search engine results pages for specific keyword sets. The organic SEO included Loop’s unique quantifiable and proven marketing search solutions. Loop’s design and technology group produced a final website that exemplifies simplicity for a complex subject covering performance and process enhancement. The backend functionality consisted of using established software which Loop integrated into the site for DEIVIN. Project management solutions, file transfer, online meeting and the products section featuring DEIVIN’s training courses were all part of the research conducted to match DEIVIN’s current business needs. The custom BLOG that Loop designed for DEIVIN is an integral part of the marketing solution to keep current clients informed about what is happening at DEIVIN and for helping increase SEO marketing for the firm.

Accountability: Loop has installed traffic and site analytics monitoring software for the DEIVIN site. This will help us to determine which parts of the site are working best for existing and client prospecting as well as letting Loop understand how to better market DEIVIN with future recommendations.

Performance: A key indicator for DEIVIN was the 55% increase in traffic to their site since the launch. The traffic has generated positive feedback from visitors about the site with an increase of calls from prospective clients. These ties directly into the initial branding and repositioning that Loop has done for DEIVIN specifically in the healthcare market.