Social Network Dissemination (SND™) is Loop’s program for selecting the right social media solutions needed for our clients to promote their causes and campaigns. Loop’s SND™ places the strategy, tactics, tools and training required to succeed in social network marketing. SND™ creates powerful communication tactics that will establish links, attention and traffic to the organizations website.

SND™ shows our clients that it is ultimately about building community around targeted a

udiences and spreading ideas that will drive results.

DEIVIN –When DEIVIN wanted to drive change and increase performance for themselves they turned to Loop Consulting Group for the development of an integrated online marketing plan centered on the redesign and launch of their new website.

Challenge: DEIVIN Consulting Group, LLC was using a website designed when they started their business. Their business has expanded and changed over the years and now they are a global private equity firm that provides internal and external companies with the key to defining, improving and deploying business enhancement solutions using P2I: Performance and Process Improvement. Loop was given the task to reposition them into the marketplace as a leader in simple and advance process improvement/process re-engineering methodologies (Lean & Six Sigma).

Analysis: The marketplace for firms providing simple and advance process improvement/process re-engineering methodologies (Lean & Six Sigma) is crowded.

Loop proposed that success would be enhanced by positioning the firm as experts in one primary business category. DEIVIN’s strength is in Healthcare, so Loop structured the marketing and redesign of the website to feature this Unique Selling Proposition (USP). Other business areas DEIVIN excels in are financial and the construction building industries.

Loop needed to include these markets as well as DEIVIN’s consulting services and training programs as a publisher of Simple Lean Six Sigma and Simple Process Improvement manuals and text books.

DEIVIN needed additional solutions that included online product sales, backend functionality for client communications, project management, secure file transfer and online meeting services.

Solutions: Loop was retained to reposition DEIVIN as a leading consultant for performance and process improvement solutions. Loop’s advice was for DEIVIN to concentrate its marketing efforts on the Internet and to use the medium to integrate all their marketing efforts.

Loop conducted extensive secondary research from which we were able to determine the positioning for DEIVIN and the emphasis on their primary business category of Healthcare. Loop designed a new website for DEIVIN, www.deivin.com, based on the results from its secondary research into competition and current market solutions for six sigma firms.

The website technology includes a state-of-the-art Content Management System (CMS) that is administrated directly by DEIVIN. This gives DEIVIN the ability to constantly update their site without the need for programming or technical support. We wrapped the CMS around a customized frame that presents DEIVIN’s website as current, professional and easy to navigate.

The primary marketing feature for the site is the organic Search Engine Optimization (SEO) that was produced by Loop to push Deivin.com to the top of the search engine results pages for specific keyword sets. The organic SEO included Loop’s unique quantifiable and proven marketing search solutions. Loop’s design and technology group produced a final website that exemplifies simplicity for a complex subject covering performance and process enhancement. The backend functionality consisted of using established software which Loop integrated into the site for DEIVIN. Project management solutions, file transfer, online meeting and the products section featuring DEIVIN’s training courses were all part of the research conducted to match DEIVIN’s current business needs. The custom BLOG that Loop designed for DEIVIN is an integral part of the marketing solution to keep current clients informed about what is happening at DEIVIN and for helping increase SEO marketing for the firm.

Accountability: Loop has installed traffic and site analytics monitoring software for the DEIVIN site. This will help us to determine which parts of the site are working best for existing and client prospecting as well as letting Loop understand how to better market DEIVIN with future recommendations.

Performance: A key indicator for DEIVIN was the 55% increase in traffic to their site since the launch. The traffic has generated positive feedback from visitors about the site with an increase of calls from prospective clients. These ties directly into the initial branding and repositioning that Loop has done for DEIVIN specifically in the healthcare market.

A good friend just purchased a foreclosed home and had to deal with the emotional bearings of negotiating exit terms with a family being told by the bank to move by a specific date and time, whether they had a place to go or not. It was a family with a 2-year old boy and the first house they had ever owned.

What I found compelling about this event is that the sellers (the family, not the bank) took it upon themselves not only to hand over the house in the conditions the buyers expected, which most foreclosed owners do not do, but a few days later my friend received a card saying, “We wish you the best in your new home and hope it brings you the same happiness it brought us.” This broke my heart; here is a family that just got kicked of their home because the bank found buyers and they took it upon themselves to wish my friend all the best.

Clients will and do fall off the accounts list from time to time, and this seems especially true for some during these times. I believe that how we handle the relationship at the start is as important as how we handle the end of the relationship.

If the sellers had been you, and the buyers had been the client, don’t you think that when times got better the client would immediately remember you? Most companies lose their clients and say, “To hell with them; who needs them?” This kind of mentality creates a corporate culture which urges you to disregard the clients instead of understanding there are ups and downs in business. Accounts will leave; some come back, some don’t–but fractured relationships never mend.

Nobody likes losing their clients, but it happens. I think part of the measure of how we serve our clients is not just in the acquisition, but also in the loss of one.

A simple handwritten card thanking them for the opportunity of service and wishing them all the best would be a nice and unique gesture, as well as a smart one. I believe this communicates genuine care and exits the business relationship with grace while leaving the proverbial door open.

Loop Supports Voices For Children Campaign Ad

During this economic slowdown charitable giving decreases. Many organizations that depend on philanthropy to provide much needed services in our community are witnessing a decline in donations received in 2008, and are concerned for 2009.

At Loop Consulting Group we are committed to supporting the community that supports us, it’s an important part of our lives both personally and professionally. We do this by helping organizations like Voices For Children continue to protect abused, abandoned and neglected children in Miami-Dade County.

It’s not always about dollar donations, time and resources are needed and are just as important. We urge you this season to pledge and get involved with the charity of your choice, knowing that your investment will yield the most good.

We wish our partners, clients and suppliers the very best for this holiday season and hope that the upcoming New Year is a prosperous one.