Dear Marcos Menendez,

On July 1, 2010, VeriSign®, the registry for .COM and .NET, will increase prices – .COM will go up 7%, and .NET by 10%.

The increase will be passed to registrars like Go Daddy and then, unfortunately, to consumers like you.

As of July 1, we will be forced to raise registration and renewal* prices for these two popular top-level domains.

If you wish to avoid this price increase, you can renew your domain names by June 30 and add another year to your current expiration dates. You have the option to register or renew for multiple years and lock in long-term savings. Of course, should you have any questions, please give us a call at 1-480-505-8821.

Thanks as always for being a Go Daddy customer.

Bob Parsons
CEO and Founder
GoDaddy.com

Lesson: Every cloud has a silver lining.  You may be “forced” to raise prices or transfer over costs but there is no reason why you can not turn it in to limited time/act now and save email marketing offer. Smart GoDaddy.com… I don’t like it, but smart.

The Maze of the Web 2.o. Learn how to navigate it!

Join me to discover, decipher and get hands-on training on how the Web 2.o tools can help your business grow.

Class: Web 2.0 Marketing Tools

Date: Dec., 12 and 17

Time: 6:30pm to 9:30pm

Place: Miami Dade College-Kendall Campus

Register: https://sisvsr.mdc.edu/ce/showclass.aspx?ref=542818

Professor: Marcos J. Menendez, President, Loop Consulting Group

Stay Focused, Stay Cool

What specifically can you do during a recession to grow your business profitably?

3 suggestions for increasing profitability online:

1. Evaluate your situation

• Is your current marketing producing the results you want?

• Prioritize your initiatives to move your marketing online. It’s cots-effective and accountable.

  2. Reflect your customer’s mindset

• Are your customers cutting their budgets? Is cost on their minds?
• Shape your messages to appeal to tighter budgets by showcasing better pricing, cost savings and higher quality.

3. Structure initiatives that provide Return On Investment (ROI)

• Are you spending your marketing dollars in the campaigns that yield the most return?
• Prioritize your budget for the activities that generate the highest return on your dollars.

What are you doing in this tightening economy to grow profitability?

Make your dollars work harder for you during any economic cycle by developing the right online marketing strategy for your business.

We work with companies like Pet Supermarket, University of Miami and Miami Dade Transit to design marketing campaigns that increase sales while managing limited budgets. We can do the same for you.

Contact us.

Marcos J. Menendez

President

Loop Consulting Group

Author and marketing genius Seth Godin has presented a list of 36 points you should consider before sending out an email to one person or a group. From a marketing perspective my favorite points are:

19. Do I have my contact info at the bottom? (If not, consider adding it).

21. Could this email be shorter?

36. If I had to pay 42 cents to send this email, would I?

I’m going to suggest to Seth one more point, point number 37.

37. Did this email add any value what so ever for the recipient? Did it make them smarter? More informed about something they care about? Did it help improve their professional or personal life in any way?

Inbox attention is getting more and more precious for you and your prospective clients. This mean everyone has to quickly prioritize what they will pay attention to. Make sure that what you deliver is worth their time and attention.