Loop Supports Voices For Children Campaign Ad

During this economic slowdown charitable giving decreases. Many organizations that depend on philanthropy to provide much needed services in our community are witnessing a decline in donations received in 2008, and are concerned for 2009.

At Loop Consulting Group we are committed to supporting the community that supports us, it’s an important part of our lives both personally and professionally. We do this by helping organizations like Voices For Children continue to protect abused, abandoned and neglected children in Miami-Dade County.

It’s not always about dollar donations, time and resources are needed and are just as important. We urge you this season to pledge and get involved with the charity of your choice, knowing that your investment will yield the most good.

We wish our partners, clients and suppliers the very best for this holiday season and hope that the upcoming New Year is a prosperous one.

Stay Focused, Stay Cool

What specifically can you do during a recession to grow your business profitably?

3 suggestions for increasing profitability online:

1. Evaluate your situation

• Is your current marketing producing the results you want?

• Prioritize your initiatives to move your marketing online. It’s cots-effective and accountable.

  2. Reflect your customer’s mindset

• Are your customers cutting their budgets? Is cost on their minds?
• Shape your messages to appeal to tighter budgets by showcasing better pricing, cost savings and higher quality.

3. Structure initiatives that provide Return On Investment (ROI)

• Are you spending your marketing dollars in the campaigns that yield the most return?
• Prioritize your budget for the activities that generate the highest return on your dollars.

What are you doing in this tightening economy to grow profitability?

Make your dollars work harder for you during any economic cycle by developing the right online marketing strategy for your business.

We work with companies like Pet Supermarket, University of Miami and Miami Dade Transit to design marketing campaigns that increase sales while managing limited budgets. We can do the same for you.

Contact us.

Marcos J. Menendez

President

Loop Consulting Group

Miami, Florida, Monday, October 13, 2008: Inter American University of PR (INTER) is the most important of all the private universities in Puerto Rico. It has approximately 44,000 students, 131 postgraduate programs, in addition to 62 masters’ and five doctorate degree programs. INTER employs more than 2,500 professors who have earned their academic degrees from prestigious institutions all over the world. INTER is also a leader in distance education, with over 300 courses available online. Recently, the Inter American University of Puerto Rico, Bayamon Campus, asked Loop Consulting Group’s president Marcos J. Menendez to do a special presentation of Loop Consulting Group’s “Drive-Thru: Online Marketing Essentials Seminar” for their Master in Electronic Commerce graduating class.

Marcos J. Menendez of Loop stated, “It’s an honor and privilege to present some of our experiences in the online marketing arena and to interact with upcoming marketing professionals.”

The presentation will be held in the Inter American University of Puerto Rico, Bayamon Campus, at 6:00pm on Thursday October 23^th, 2008.

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Loop Consulting Group is a Miami, FL, based internet marketing firm, dedicated to helping organizations and businesses reach their online sales and communications goals. Loop Consulting Group specializes in Integrated Online Marketing Communications (IOMC), which focuses all online marketing and advertising into a single digital voice. Loop Consulting Group creates powerful winning strategies for organizations and businesses that transition to the online marketplace across all channels.

1. Customers are using the internet to search for solutions, products and services.

a. 80% of internet traffic begins at the search engines.
b. 68% of the search market share belongs to Google.
c. Website pages need to be optimized so they can be picked up by Google and displayed in the search results. Optimization involves page Meta Data, text on the site pages and back links to your site.
d. Sponsored search (pay-per-click) provides geographical targeting of ads, content targeted ads and 100% control of the ad message.

2. Customers compare information from multiple locations.

a. Company and competitors websites.
b. Independent product/services review websites. Ex. Cruise Critic or Consumer Reports
c. Blogs
d. Price Brokers. Ex: Travelocity or Hotel.com

3. Customers love video…a lot.

a. 73.7 percent of the total U.S. Internet audience viewed online video in March 2008.
b. 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008.

4. Once customers find the information they are looking for, they don’t want to have to search for it again.

a. 36% of internet users say they have a customizable web page, such as iGoogle or My Yahoo.
b. Subscribe to eNewsletters or email alerts
c. Use aggregators such as iGoogle to receive RSS feeds for news and information in a single place. Information that can educate and influence purchase.

5. Customers have cell phones and are texting (SMS).

a. 84 % of Americans have cell phones.
b. 74% of all mobile phone users are active SMS (Text) users.

6. Customer trust their friends and family when it comes to purchase advise.

a. Consumers trusted recommendations from consumers 78% more than they did any other forms of advertising.
b. They are using social networks such as Facebook and MySpace to communicate with people they trust and ask for purchase advice.
c. A marketer’s job is to engage with social networks to listen, learn and correct what communities say about your product and services.

Summary: Customers are interacting with the internet at multiple points and with different tools. Customers are seeking information form various channels to help them make the best purchase decision. Not one single channel provides all the information the customer is looking for in order to purchase. Loop Consulting Group helps marketers determine which channels need to be developed in order to achieve effective integrated multiple-channel marketing communications focused on increasing sales and brand awareness.