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Marcos J. Menendez
President
Several years ago, Marcos realized the strong value of online communications. He also knew that the key to the future of marketing was going to be through the implementation of integrated digital communications. It was this innovative idea that led him to establish Loop Consulting Group, in an effort to share his philosophy and visionary insights.
Marcos holds a BA in Business Administration and Marketing from the University of Texas at El Paso (UTEP). He handled multi-million dollar sales goals for Oracle Corporation as the Marketing Manager for the Internet Direct Marketing and Sales Division. Since establishing Loop, his successes have been numerous, including a nomination from ClickZ for Loop’s eMarketing Insights Newsletter (EMI), for Best B2B eNewsletter.
A devoted family man, Marcos is married with two children, and loves Miami. He participates in several local civic organizations, including the Latin Builder’s Association, Rotary Club of Miami, and the Voices For Children Foundation of Miami, among others.
As the driving force behind Loop Consulting Group, his vision and talent inspire each of his team members to continually strive for excellence. As President, he currently oversees all aspects of program development and client service.
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Jerry A. Amundson
Managing Director
Jerry brings significant experience in business development to LCG. This includes having held the position of account manager at Bache and Company (NYSE). He most recently served as a Senior Vice President of Special Projects at SCB (NSDAQ), where his duties included the financing of internet startups. His responsibilities with Loop Consulting Group include the acquisition and management of client accounts. |
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Laurence A. Grosswald
Business Development Director
Larry’s expertise in marketing, advertising, and business development comes from years of implementing integrated marketing solutions. From 1992 to the present, he has been a pioneer in developing big ideas which work to sell client’s products and services online.
Integrated marketing has provided Larry the opportunity to work with clients using multiple disciplines of communication. With the establishment of the Internet, Larry has been able to seamlessly integrate the dynamics of this marketing paradigm for companies and bring a unique understanding of what it has to offer to the overall marketing program. |
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Martin G. Gaido
Senior Technology Officer
Martin served as the Director of Emerging and Experimental Technologies for the National Technological Institute of Agronomics in Argentina. He has designed and produced web sites for organizations including Universal Music, Don Q Rums, and The United States Southern Command, among others. Martin currently develops and oversees all technical functionality for campaigns and client visuals for Loop Consulting Group. |
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Cinthya M. Longarte
Account Services Manager
Cinthya has served as the Communications and Corporate Relations Coordinator for McDonald's Corporation. She has an extensive background in mass media relations and online information distribution. She currently researches and positions client messages, and oversees work flow for client projects. |
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Kathryn Smith
Chief Editor
A former entrepreneur, Kathryn has over 25 years of business experience, which includes marketing, sales, customer relations, and communications. She has worked with several international companies in the beauty and fashion industry, providing instruction and written communications materials. Now a freelance writer, her current responsibilities with Loop Consulting include content writing, proofreading, and editorial services. |
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In Memoriam
Prescott T. “Pete” Lustig
February 2, 1922-August 21, 2007
Prescott, known to all as “Pete”, was an integral factor in the establishment and early development of Loop Consulting Group. A former Vice President with the advertising firm McCann Erickson, Pete also served with distinction in World War II, participating in the Invasion of Normandy on D-Day, June 6, 1944.
After his retirement from McCann Erickson, Pete established his own business, consulting with firms that specialized in Internet innovation and digital marketing. Despite his advanced years, Pete continued to be a true innovator, sharing his vast life experiences and becoming a mentor to many, including several members of the Loop Consulting team. His boundless energy, creativity, and razor-sharp mind never flagged. He was, and still is, an inspiration to everyone at Loop Consulting Group.
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